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Preview: draft prices and a report structure guide. No collected results, request processing or payments. Korean terms prevail.
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Content and AI answer measurement by Seoul Economic Daily

Publish your story. Track AI’s answers.

We create sourced, fact-checked content about your brand and publish it on Seoul Economic Daily. Then we compare how AI describes your brand using the same questions before and after publication.

Learn about the free snapshotView sample report

20 to 40 industry questions · 3 core engines · once per advertiser

Four things we look for in AI answers

Explore the metrics and review items described in the source documents.

Every 6 seconds
Review guide · no AI answer or measurement data
Does the answer name your brand?

We check whether your brand is named and where it first appears in the answer.

What does {brand} do to prevent financial fraud?

Mention: whether the brand appears and where it first appears

Citation: separate advertiser domains from partner-content URLs

Tone: how the answer describes the brand

Factual errors: company history, organization or terms that differ from verified records

Question: Finance proposal, section 4. Metrics: product guide, section 9. The supplied documents contain no collected AI answer to this question.

This is how results look

An example of the results screen an advertiser receives after contract. It uses a fictional bank; these are not actual AI answers or measurements.

Example data · fictional bank · not actual measurements

Open the sample dashboardSee contents and method

From diagnosis to report: ECHO

  1. Examine

    We ask questions your customers might ask, then review how AI describes your company, which sources it cites and what may be wrong.

  2. Create

    The Seoul Economic Daily Partner Content Team creates fact-checked content with sources. It is labeled as advertising; newsroom reporters do not take part.

  3. Highlight

    The product guide specifies 24-month publication on the Seoul Economic Daily website and app. The content reaches readers directly and is not distributed to portals.

  4. Observe

    We repeatedly collect answers to the same questions before and after publication. You receive the diagnosis and measurement report even when the change is unclear.

An increase alone does not tell the whole story

We subtract the change in questions the content does not cover (control) from the change in questions it answers (treatment). We compare the difference with baseline variation over 7 days and the criteria agreed in advance.

  1. Before publicationPrevious 7 days · T0
  2. Week 4Collect for 7 days · T4
  3. Week 12Collect for 7 days · T12
Campaign report contentsProduct guide, section 9

No collected data is available, so measurements, source rankings and verdicts are not shown.

  1. Summary and method

    A one-page summary and a one-page method, with questions, intent, groups, engines, dates, repeats, tools and missing data.

  2. Change and verdict by engine

    Changes from baseline, treatment-minus-control differences, variation ranges, pre-agreed criteria and the minimum detectable change.

  3. Answers and cited sources

    Screens citing partner content, whether the ad label is visible, and the top 10 cited domains.

  4. Reader exposure and raw data

    Exposure delivery and make-goods, question lists, raw collected data and the no-guarantee notice.

Explore the report contents

How to read the report’s verdict

  • Change observedAfter accounting for changes in the comparison questions, the difference exceeds normal answer variation and the criterion set in advance.
  • Change unclearThe numbers may have changed, but we cannot clearly separate the change from normal variation. We report the findings without calling it “no change”.
  • Insufficient collectionValid responses at this timepoint are below 90% of the planned total. That timepoint is excluded from verdicts because there is not enough data.

Light ends with the week-4 report. Measurement provides directional evidence for decisions and is not IAB-accredited.

Measurement method and report contents

  • Content-topic questions (treatment)
  • Comparison questions (control)
  • Answer variation before publication
  • Publication
  1. T07 days before
  2. T4Week 4
  3. T12Week 12

Example diagram · not real measurements. The same questions are collected for 7 days at three timepoints (T0, T4, T12), and the treatment change minus the control change is compared with the baseline variation range.

We record mention rate, citation rate, tone and factual errors. The report includes a summary, method, citation examples with ad labels, frequently cited sites, the question list and raw collected data.

View the full campaign reportView publication and reader exposure details

Start with the scope you need

Content and reader exposure are the same; measurement scope and the number of pieces differ.

Compare all features

Draft prices · USD estimates · VAT excluded

  • Light

    For your first campaign

    USD 8,560

    Draft list price · USD estimate · VAT excluded

    • Content: 1 piece
    • 50 questions
    • Measurement: T0·T4 (no T12)

    Light quote preview

  • Standard

    Flagship

    Track changes against a control group over 12 weeks

    USD 10,049

    Draft list price · USD estimate · VAT excluded

    • Content: 1 piece
    • 100 questions
    • Measurement: T0·T4·T12, T1 check

    Standard quote preview

  • Series

    Cover several topics and compare with competitors

    USD 22,703

    approx. USD 7,570 per piece · USD estimate · VAT excluded

    • Content: 3 pieces · about 4 weeks apart
    • 140 questions
    • Measurement: T0·T4·T12 (T4·T12 based on the last piece)

    Series details

  • Annual

    For renewal

    Continue monthly after your first campaign (renewals only)

    USD 80,390

    USD 6,699 per month · USD estimate · VAT excluded

    • Content: 12 pieces · 1 per month
    • 100 questions · question set fixed each quarter
    • Measurement: 7-day measurement every month

    Annual details

USD estimates, rounded to the nearest dollar. Totals are converted before rounding. Quotes are based on KRW. USD 1 ≈ KRW 1,343.46. ECB reference rates, October 8, 2026.

Which topics suit your industry?

Explore topics and writing rules for seven industry groups.

Before you get started

Read all frequently asked questions
Do you guarantee citation in AI answers?

No. Each AI service decides what it cites (OpenAI: “Placement is not guaranteed.”). We measure and report changes before and after publication under the same conditions. We do not offer guaranteed placement.

Can I buy the diagnosis on its own?

No. AI ECHO combines published content with measurement of the associated change. Diagnosis and measurement are not sold separately. At the proposal stage, a free snapshot shows how AI currently describes your company (once per advertiser).

What do I get if the result is ‘change unclear’?

Regardless of the measurement result, you receive the diagnosis (how AI describes your company), a list of factual errors, a citation source map and a baseline for your next campaign. AI answers vary widely, so ‘change unclear’ is not rare, and we tell you this before you sign. Time points with too little collected data are marked separately as ‘insufficient collection’. Price is not tied to measurement results.

How does AI describe your company today?

Start with a free snapshot of current answers, sources and potential factual errors. It is collected once, so rates are not calculated.

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