Industries
Industry guides
Review bodies and prohibited expressions differ by industry, so we run writing rules for 7 industry groups.
- FinancePreventing financial fraud and identity theftAudience Banks and financial holding companies, securities and asset management firms, insurers, card companies, capital firms and savings banks, and fintech companies
- Bio & HealthcareExplaining bio technologies and modalitiesAudience Corporate, investor and B2B content for pharmaceutical, biotech, CDMO, CRO, medical device and digital health companies. Content for medical institutions (hospitals and clinics) is not accepted.
- Semiconductors, Electronics & ICTHBM and advanced packaging technology explainedAudience Semiconductor, display and materials, parts and equipment companies, home appliance, telecom, software and AI, and platform companies
- Construction & Real EstateResidential technology such as inter-floor noise reduction and smart homesAudience General contractors, housing brands, developers, real estate trust and proptech companies. Work is done at the brand level, not as presale campaigns.
- Manufacturing, Mobility & EnergyEV usage information · Process and materials technologyAudience Automakers and auto parts, shipbuilding, steel, chemicals, secondary batteries, machinery, oil refining and power equipment companies. Split into Track A Automotive (consumer) and Track B Heavy Industry (B2B).
- Consumer Goods, Retail & ServicesBrand history, ingredients and qualityAudience Food and beverage, cosmetics, fashion and household goods, retail and e-commerce, travel, airline and hotel, gaming and entertainment, and education companies (at the corporate brand level)
- Public SectorHow to use policies, tourism, investment attractionAudience Central government ministries, local governments, public institutions and public enterprises. Work follows the government advertising procedure through the Korea Press Foundation.